When I first arrived at the Company in April 2007, the biggest issue was the leadership vacuum that had striken the legal team for the past 4 years. There had been a cocktail of aggressive leadership, absent leadership, and passive leadership which led to large levels of turnover, and great dissatisfaction.
One of my challenges was to establish a plan for this team to emerge from mediocrity (more in reputation than in fact) and transform into a world-class legal function.
The challenge with leading lawyers is that they are natural cynics; respect has to be earned. Lawyers are smart and agile thinkers, and no empty fluff will engage them. This team, in particular, had seen years of empty promises about things that would be delivered, and very few of them were.
The team also had a terrible reputation externally. Lawyers who had left years before were still telling their friends that it was a terrible place to work. Some of them even gathered up new stories about what I was doing, and scornfully spread negative stories about us in the industry. It got to the point where this Legal Team was the last place that anyone wanted to work; everyone knew it was a basket case. This left the team decimated, and missing key expertise needed to service the business’s needs.
Where was I to start?
Well, first of all, Dumb Boss had given all his reports the goal of making the Corporate & Finance function “World Class” (whatever that means). So this became our anchor.
I have a fundamental belief that people within the team have most of the answers to the hard questions. They have existed under the poor leadership and have watched as things obvious to them have failed to be done. So, I always start by asking them what they think we should do.
My mechanism for this was an offsite where on a blank page where I drew a spot on the bottom left hand of the page. I wrote next to it “We are here”. On the top right hand side, I drew another spot and wrote “World Class”. And then I joined the dots. The line was the journey that we were to take.
I then facilitated a session. Starting by asking the group to close their eyes and visualise the future; a future where we were in a world class legal team, surrounded by excellence, wonderful colleagues. I asked them to picture what it looked like, sounded like, felt like. What did it feel like to come into work? What sounds were in the department? What sort of buzz was there?
I asked them to imagine that a reporter was visiting the department to see what a world class team was like. The reporter began asking them questions: how did you get here? What do you do that makes you world class? I asked the team to imagine how they would answer those questions.
Open your eyes. Now tell me what you saw. We filled pages and pages with what a World Class legal team would be. The team knew what it was; equally they knew we didn’t have it.
I broke them into 5 groups and asked them to come up with 2 ideas for what would make us World Class. They had to define the “What” – ie state their idea, the “Why” – ie why it would make us World Class, and the “How” – with some ideas for what we would do to execute the plan. Each team then came back and presented their ideas, and we began to put them into categories like “Skills Development” and “Reward & Recognition”.
I gave everyone 3 dots to put onto the ideas that they most believed would make us World Class, and 10 minutes to go around the room and consider how they wanted to vote. We then counted up the dots, and our three top priorities emerged as “Skills & Knowledge” (by a long way – I was relieved that the team understood there was big gaps), “Reward & Recognition” (they felt underpaid and under-loved) and “Customer Service” (this one usually comes up – you can usually always improve here).
So, I took all this away and typed up the verbatim feedback, and then created summaries of the top 3 priorities. We circulated this and asked people to sign up to work in groups on delivering the change they called for in these ideas. And so the journey commenced.
I put all of this into a simple picture of our journey each year as we would work together on defined Objectives and deliver them into Business as Usual. As they became part of our foundation, they formed stepping stones that we would use to continue to rise higher as a team.
This year, we were proud of what we delivered in our teams; only the Customer Service initiative failed to deliver everything we had hoped for. The lesson here was that the team that was put together was full of passive or princess-types (yes, Mark was on that team!) who couldn’t bring the Objective to delivery. That’s OK – it’s inevitable that some will fail to live up to their promise, and you learn the lessons and move on.
I did inject one objective that I was keen on: Innovation. This, plus Customer Service, External Relationships (ie how Legal relates outside our Company) and Knowledge (ie prcedent development, knowledge management) are our Objectives for 2008. We have already announced team leaders and the teams, and they’ll kick off their work in January. In future posts, I’ll tell you about our model for delivering these Objectives, and using them to raise up the next generation of leaders and to test our people.
In any event, the wisdom of our own team has proved to be accurate, and using their ideas has been the core reason for our success. If I had imposed my ideas without fully understanding theirs, we would have had some success, but it’s likely that we would have failed to gain the sense of ownership that is necessary for becoming “World Class”. As new people join us, we explain to them how we formed this plan, and why we are spending time delivering on non-legal projects so that they can buy into our Vision.